What we do

By 2042 the U.S. will be a minority-majority country. Are you prepared?

Today’s more diverse and more connected consumer expects a meaningful and trustworthy relationship with companies and organizations. This means that companies and organizations must create emotional connections and reach today’s consumer in culturally-relevant ways to establish their brands as brands of preference.

To create meaningful brand experiences, we provide a full-complement of services for companies and organization, and can scale them based on need and budget.

We also help brands prepare for success in the market with our Latino Readiness Assessment.

Strategic Planning

We align our communication objectives to your business objectives to help you reach your business goals. We always begin with a plan that includes research and key insights.

Latino Readiness Assessment

How prepared is your business or organization to service the Latino market? This program is specifically designed for brands who are seeking strategic guidance on how to begin or had previous poor results.

Culturally-Relevant Creative

We go well beyond simple translations and rather we “trans-create” your brand and messaging to be culturally-relevant to today’s diverse consumer using key insights and more than 20 years of experience.

Advertising

From traditional to non-traditional advertising, we provide a wide range of options based on your needs and budget, and deliver using our media planning and media buying capabilities.

Digital & Interactive

Digital is not a department, it is a mindset, and it permeates into everything we do. Why? Because Latinos and multicultural consumers are more connected than any other demographic.

Social Media

We provide bi-lingual social media management, content development, as well as engagement strategies and community building across established and emerging social media channels.

Public Relations

Being a trustworthy brand is not bought, it’s earned. Our public relations capabilities go from press release development and media coverage to crisis communication and reputation management.

Events & Promotions

Research shows Latinos and diverse consumers place more trust and affinity on brands who are active parts of their communities and celebrate their cultures with them.

About Us

Camelo Communication is an independent, Hispanic-owned marketing agency with offices in Orlando, Florida and Hartford, Connecticut. Our specialty is strategic and culturally-relevant communication to Hispanic and multicultural audiences that drives business results.

We not only help general market brands profitably reach the new American consumer, but we also help them prepare for success with our Latino Readiness Assessment.

Camelo Communication was founded by Wilson Camelo, an award-winning, nationally-known and respected marketer who has successfully helped clients in multiple industries achieve business success in the Hispanic and multicultural markets.

We serve numerous industries including healthcare, financial services, travel & tourism, retail, legal, higher education, non-profits and government.

Our Industries

  • Healthcare

    Culture plays a significant role in how Latinos and diverse audiences approach and consume healthcare. In fact, we’ve spoken about the importance of culturally-competent communication to organizations such as the American Medical Association. We have experience working with providers – including hospitals, hospital systems and physician’s networks – to insurers, and government and non-profit organizations.

  • Financial Services

    From banks to financial planning and insurance, Camelo Communication is a leading agency for working with financial services organizations. We have experience with national brands including Raymond James Financial and State Farm Insurance, and also with state and local banks and credit unions.

  • Food

    With more than 20 years working with food brands, including chains, standalone restaurants and consumer packaged goods, we know food. Whether your brand is in need of a new packaging design or you are seeking a local store marketing campaign to launching a new concept, trust the experts at Camelo Communication to guide you down a profitable path.

  • Tourism

    The tourism industry has experiences ups and downs, but Latino and diverse audiences continue to travel, and they do so in larger groups than other demographics. We have experience with visitor and convention bureaus as well as destinations and attractions.

  • Utilities

    Cable, electric, gas and water companies are among those we have worked with successfully. We understand the need to create trustworthy relationships with skeptical consumers and the need to communicate important safety, preparedness as well as conservation messages to diverse audiences.

  • Non-Profit

    We love to work with non-profit organizations who are serving our communities, and understand the importance of strategic communication. With limited budgets, capacities and resources, non-profits need to trust an agency who understands their challenges and how to reach their stakeholders effectively, and efficiently.

WHO WE ARE

Blog

COVID-19 Vaccination Can Become the New Health Disparity for Communities of Color

The fact that COVID-19 has disproportionately impacted communities of color has been widely reported.  And, as the viru

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5 Ways 2021 Will be the Year of Multicultural Marketing

Years from now, we will look back at 2020 as a seminal year marked by events that brought on permanent changes to the advert

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The Advertising and Marketing Industry Has a Diversity Problem

By Wilson Camelo, President and Chief Marketing Officer At a time when racial disparities are at the forefront, it’s ne

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Coronavirus Pandemic Reveals Brands With Effective Hispanic Marketing

Which brands have an established Hispanic marketing capability is quickly becoming evident during the Coronavirus (COVID-19)

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Sunday’s Big Game, the Most Latino One Ever?

Although soccer is still king among Hispanics in the U.S. and worldwide, the other fútbol is the focus for many Hispanics

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Marketing Predictions for 2019: Are you ready for success?

Marketing in 2019 will see the continued rise of user-generated content over media or corporate content, Instagram expansion

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5 Reasons to Stop What you’re Doing and Book a Trip to St. Augustine NOW!

Whenever we think of the word ‘travel’, most people instantly picture themselves in cities like New York, California or M

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Here’s why a digital marketing strategy can’t ignore the growing Hispanic population

When it comes to marketing and advertising, budgets have been shifting toward digital platforms at the expense of traditional

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Hispanic Marketing, a diversity overview

Tacos or rice and beans? Understanding local flavor is crucial when marketing to diverse groups of Hispanics A Connecticut s

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How to grow your business with the lucrative Hispanic market

There is no secret the Hispanic market continues to grow both in population and in economic impact. With more than 57 million

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BEYOND TRANS-LATION ‘Trans-creation’ marketing connects messages to different cultures

It was in 2012 that McDonald’s aired a TV commercial in English that struck a chord with many Hispanic Americans, called

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Building long-lasting relationships with journalists.

Building a relationship with a reporter is imperative.  It all begins with understanding the journalist and the media ou

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Yes, You Do Have a Hispanic Marketing Budget

Have you said any of these lines or one similar following a pitch by an agency or Spanish-language media executive? "I don't

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Hispanic health marketing means more than translating messages

NOTE: Blog Post Appears on the Adams & Knight Health Insights Blog The explosive growth of the Hispanic market in the la

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Fish Where The Fish Are

  I went out fishing recently as I love to do when I can find time. But, no matter how much I spent on my gear and how

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Digital marketing can’t ignore CT’s growing Hispanic population

When it comes to marketing and advertising, the clear trend is budgets shifting toward digital platforms at the expense of tr

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Get in touch

Florida

2200 Winter Springs Blvd
Suite # 106 – 254
Oviedo, FL 32765
T (407) 335-0472

Email: info@camelocommunication.com

Connecticut

175 Capital Blvd., 4th Floor
Rocky Hill, Connecticut, 06067,

Email: info@camelocommunication.com

Massachusetts

T (617) 701-6330

Quick Contact